Connect. Amplify. Protect.
Integrated strategies that amplify your brand and protect your reputation to accelerate growth.
Our Belief
We believe a brand is only as strong as the trust it earns—and that trust comes from clear, consistent, confident communication. True impact happens when marketing, communications, and brand strategy work together as one unified force. Integration transforms how organizations grow: when brand amplification and reputation move in sync, momentum builds naturally and results follow.
We exist to be the steady guide who simplifies complexity and turns today's strategies into tomorrow's growth. We believe in seamless solutions that build trust while driving measurable impact. This is the future of integrated marketing and communications—and we're here to help you navigate it with confidence.
What Sets Us Apart
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We unite brand, communications, and reputation into one cohesive strategy. By connecting brand amplification to measurable conversion we ensure every strategy drives both trust and tangible business outcomes.
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When the stakes are high and the path forward feels uncertain, we bring clarity and composure. We're the steady voice that cuts through noise, anticipates what's ahead, and keeps your brand moving forward with confidence.
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We don't just execute tactics — we become an extension of your team. Transparent, collaborative, and deeply invested in your success, we stand beside you through transformation, growth, and everything in between.
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You work directly with senior strategic leaders on every engagement. Your account is led by experienced leadership who remains your primary point of contact—ensuring the consistency, accountability, and depth of expertise that comes from years of guiding complex communications challenges.
“Carolyn is a brilliant B2B marketing mind. She knows how to connect brand strategy, messaging, and demand gen into a clear, effective GTM approach. Every project we’ve done together has elevated how we tell our story and reach the right audiences. I would highly recommend her to any company looking to sharpen their marketing strategy and tell a more powerful brand story.”
— Stefana Rusu, Chief Solutions Brand Officer, Acxiom
Solutions
Success doesn't fit in a box—and neither do we. We integrate marketing, communications, and brand strategy into unified solutions designed specifically for your goals, delivering the expertise you need without the limitations of silos.
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Strategic Brand Foundation
Connect
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Integrated Marketing & Communications
Connect
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Executive & Corporate Voice
Connect
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Employee Engagement & Advocacy
Connect
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Thought Leadership & Content Strategy
Amplify
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Market Entry & Growth
Amplify
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Conversion Strategy & Optimization
Amplify
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AI-Powered Content & Advisory
Amplify
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Change & Transformation Communications
Protect
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Reputation Strategy
Protect
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Issues Management & Response
Protect
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Brand Monitoring & Intelligence
Protect
About Carolyn
Carolyn founded Merchant Communications with a clear understanding: too many organizations struggle with fragmented communications and marketing that work in silos, diluting impact and creating inconsistent messages.
With over 15 years of senior leadership experience—including Chief Marketing Officer at eXp Realty, Senior Director of Global Brand & Communications at Colliers, and award-winning campaign work at Edelman—Carolyn has built her career bridging these gaps. Her approach unites brand, marketing, communications, and reputation into cohesive strategies that drive measurable results: stronger stakeholder engagement, clearer brand positioning, aligned internal communications, improved conversion rates, successful navigation of transformation and reputation issues, and accelerated business growth.
Industry recognition includes Inman Marketing Leaders 2024, HousingWire Marketing Leaders 2023, IABC Gold Quill, and Marketing Magazine's Top 30 Under 30, underscoring Carolyn's track record of driving business growth through strategic, integrated communications leadership.
“We’ve had the pleasure of working with Merchant Communications on several files from website strategy to investor day content and presentation strategy. Carolyn’s expertise, precision, and creativity consistently elevate the quality and impact of our communications. Equally impressive is her reliability and results-driven approach – delivering with excellence, every time!”
— Victor Gravili, Northland Power, Chief of Staff and Global Head of Brand & Communications
Insights
Get In Touch
Ready to bring it all together?
Let's talk about how integrated strategy can amplify your brand and protect what you've built.